(July 9, 2023) – In just 11 days, Myke Towers’ “LALA” is a cultural phenomenon, and has soared into the number 1 position on Spotify’s Top 50 Global charts, over heavy hitters Taylor Swift, Olivia Rodrigo and Bad Bunny. With the track’s recognizable catch phrase and easy singalong beat, the four-time Latin GRAMMY® Award-nominated artist has a smash hit on his hands that showcases his unique and iconic style.
“LALA” has amassed over 50 million streams combined, has surpassed over 1 million creations on TikTok and in addition to the Top position on Spotify’s Top 50 Global chart, has hit #1 in Spain, Chile, Bolivia, Colombia, Costa Rica, Guatemala, Nicaragua, Venezuela, Ecuador, Paraguay, Peru, Honduras and El Salvador. The song is also in the top 10 in seven other countries.
The song is off his recent album, La vida es una, released in March. LA VIDA ES UNA sees the singer-songwriter reintroduce himself in a new era, taking his listeners on a sonic journey through globalized music that includes Alt-pop, Afrobeat, and reggae. The album has amassed over 617 million streams.
He will be hitting the road across North America this fall, with a 21-city tour that kicks off in Chicago, IL, on Sunday, October 8, at Rosemont Theatre, and will make stops across the U.S. in Los Angeles, CA; Houston, TX; Atlanta, GA; and more before wrapping up in Miami, FL, on Sunday, November 26. Additionally, Towers’ tour is hitting bigger venues so more fans can enjoy a newly produced and one-of-a-kind live experience. Get tickets HERE.
Myke Towers has grown into one of Puerto Rico’s top lyricists, melding streetwise storytelling and massive pop hooks into a career filled with chart-topping anthems. Towers is one of the OGs of Latin trap, breaking out in 2013 alongside rookie visionaries such as Álvaro Díaz and Fuete Billete. Hits like “La Curiosidad” and “Bandido” cemented Towers as one of the all-stars of música urbana, earning him the nickname of El Young King.
