Inks 360 Management Deal With Wk Entertainment
Miami, FL (June 17, 2024) – Latin GRAMMY winner and 4x nominee LASSO announces his first U.S tour, “Quedarse Solo Para Siempre,” promoted by Live Nation. The 15-city run is set to kick off on September 11th in San Francisco, hitting major cities including Los Angeles, Miami, New York, and more, wrapping on October 26th in Houston. Pre-sale tickets will be available this Wednesday, June 19th at 10 am EST, followed by general sale tickets on Friday, June 21st. Click
HERE for more info.
«Lasso is an incredibly talented and versatile artist,» said Hans Schafer, SVP of Global Touring, Live Nation. «We see a bright future for him and are thrilled to work together on this next phase of his career. We’re excited to develop a tour showcasing his unique sound to his dedicated followers and new audiences.»
Simultaneous to the unveiling of his tour, Lasso also announces his fifth studio album, set to release under Universal Music Mexico. The project, slated for the fall, will have 13 tracks, including previously released “Bilingües” in collaboration with Mau y Ricky, and “No Escuches Esta Canción” with Micro TDH. Each track on the album will be accompanied by videos that were produced and directed by Charlie Nelson.
Additionally, Lasso is beginning a new chapter in his career by signing an exclusive management deal with WK ENTERTAINMENT. This includes a comprehensive 360 contract under the leadership of Andres Gomez, who will support Lasso in touring, brand partnership strategies, A&R, marketing and more at a global level.
«I have always been a fan of the artists that WK manages. I’ve always thought of it as a far reached goal and to be able to form part of their roster is still unbelievable. I’m very excited for everything that is to come, for all the changes for my music and my career.» – LASSO
“I am thrilled to be able to work with Lasso and support his creative vision in this new chapter of his career. He is an artist who has become one of the industry’s most respected live performers – a singer-songwriter who will continue to push the boundaries of the contemporary pop genre for years to come.” – ANDRES GOMEZ
“We are thrilled to welcome Lasso to the WK ENT family, under the leadership of Andres Gomez and his Global Artist division. We are very excited to be a part of this new phase in his career.” – WALTER KOLM
In 2023, Lasso closed one of the most important years in his career by winning the Latin Grammy for “Best Pop/Rock Song” for his global hit “Ojos Marrones,” which has surpasses 372 million streams on Spotify alone. The track also entered Billboard’s Global 200 chart, clocking in at #66 and #39 on the Billboard Global Excl U.S chart. Currently, Lasso is promoting his newest single, “No Escuches Esta Canción” alongside Micro TDH, further cementing himself as the reference of contemporary pop.
Click HERE for tour info.
Click HERE to listen to “No Escuches Esta Canción”
ABOUT LASSO: Lasso establishes himself as an outstanding figure in the pop music scene, standing out as one of the most influential singer-songwriters and composers of his generation. His top-charting hits «Un Millón Como Tú» has achieved Platinum certifications in Chile, Colombia, Mexico and Venezuela, while «Subtítulos», a song in collaboration with Danna Paola, has been certified Double Platinum and Gold.
In 2023, Lasso won a Latin Grammy for «Best Pop/Rock Song» with his global hit «Ojos Marrones”, which was also nominated for «Best Song», and «Best Recording». In addition, Lasso was nominated for «Best New Artist». «Ojos Marrones» counts with over 314 million views on Youtube and 519 million streams on Spotify, positioning it as one of the most important hits in his career and important Latin songs of the year. As of today, the track counts with multiple Platinum certifications in eight countries and is certified 2X Diamond in Mexico. The official video became the eighth most watched Latin video of the year and entered Spotify’s Top 200 in 17 countries.
ABOUT WK ENTERTAINMENT: Walter Kolm Entertainment (WKE), founded by renowned industry veteran Walter Kolm, is one of the largest US-headquartered management & artist services companies dedicated to Latin acts, with offices in Miami, Spain, Mexico and Brazil. Dedicated to maximizing the careers and financial success of its artists, WKE’s roster includes Maluma, Emilia, Carlos Vives, Wisin, Prince Royce, Ludmilla, Silvestre Dangond, Zion & Lennox, Los Esquivel and Lasso. Kolm, alongside his team, manages and oversees strategy, planning, and A&R of his artists, employing tactical strategies to ensure the growth of its artists through booking globally, radio promotions, sponsorships and strategic brand developments.
Progress in the Hispanic entertainment industry relies on strong partnerships and Water Kolm’s proven vision and prestige ensures that every song, video and album released has a great impact nationally and internationally, cementing that WKE artists continually form part of and lead radio charts, Spotify and YouTube throughout the year.
With a remarkable track record, Walter Kolm has excelled in the music industry and is recognized for his ability to discover, develop, and promote talent. He was the founder of the legendary Radio Tripoli record label. In 2009, he was named president of Universal Music Latino & Machete where he was in charge of artists such as Wisin & Yandel, Don Omar and Paulina Rubio, and took their careers to the top on radio and on the music charts. Through his leadership, he strengthened his dominance of the Latin music industry, forged from experiences such as overseeing Universal Music’s operations in the United States, Argentina, Chile, and Spain.
Walter Kolm is constantly creating and reinventing with his artists, discovering and cultivating new musical talents, and setting trends in the Latin market. As a disruptive force, Walter Kolm is redefining the space of Latin music in the world.
ABOUT LIVE NATION ENTERTAINMENT: Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.
ABOUT UNIVERSAL MUSIC GROUP: At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audio-visual content. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information on Universal Music Group visit www.universalmusic.com